The number of choices, in today’s world, can be paralyzing. Author and psychologist Barry Schwartz* says “When there are lots of choices, people tend to put more effort into making decisions and less into enjoying them. What bothers them is the possibility that, if they had chosen differently, they could have gotten something better.”
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* The Paradox of Choice: Why More Is Less by Barry Schwartz (Jan 18, 2005)
Coming up with satisfactory custom solutions can be time consuming depending upon overall task complexity and the number of choices or decisions that must be made. A great deal of effort must be expended to achieve high-quality results. Many customers come to us as a referral or last resort after calling other companies that just can’t do, or simply don’t understand, custom-solutions work.
Custom solutions involve: 1) Preparation; 2) Work; 3) Life Cycle.
NEXT: Preparation